- When
- Your data, systems or delivery lead has gone, or nobody senior owns the work.
- What
- I join your team for three to six months and run the function.
- Outcome
- A team and ways of working that keep going after I leave.
Fractional data andtransformation lead.
I'm Barbara. I help businesses and founders make decisions about data, systems and AI, and lead the work that follows.
You can bring me in for one to four days a month, or have me join your team for a three to six month engagement. I take responsibility for the work, from deciding what needs to happen through to delivery.
I've spent ten years working across finance, government, property and infrastructure including Barratt Redrow, Fidelity Investments, Aviva Investors, UBS, the Department for Transport, UKHSA and Mott MacDonald

I lead data migrations, system replacements and reporting rebuilds. I also help teams work out where AI is worth pursuing, and how their people and processes need to support the technology.
I've spent ten years leading this work. I've built teams, replaced platforms and helped get programmes moving again when leadership and delivery had lost touch with each other.
I run Stratford Ellis, my consultancy, with a small team behind me. I'm based in London and work wherever I'm needed.
Who I work with.
For businesses, I lead data and transformation work, help resolve stalled programmes and provide independent reviews. For founders, I bring senior experience in data and AI at a stage when a full-time hire may be too much.
Working with your business.
You might be choosing a new system, trying to get a migration finished, or wondering why your reports disagree. There are six ways we can work together.
Each one shows what it covers and how long it takes.
- When
- A programme has stalled or a launch is coming with decisions still open.
- What
- Five to ten days to work through what's holding things up.
- Outcome
- Settled decisions and a plan the team can follow.
- When
- You can't confidently explain the figures your business relies on.
- What
- A review of what you hold, where it lives and who owns it.
- Outcome
- Findings in writing, with a prioritised plan.
Working with founders.
Senior experience in data and AI at a stage when a full-time hire may be too much.
Four ways in, plus a single session if you prefer.
- When
- Your business needs senior data and AI leadership part-time.
- What
- The data, tools and AI decisions handled with you, month to month.
- Outcome
- Two to four days a month, minimum three months.
- When
- You need to know what to do next, quickly.
- What
- A review of what you have and where the gaps are, then a prioritised plan with costs.
- Outcome
- Four weeks, fixed scope.
- When
- You have a plan and need help getting it built.
- What
- Tool selection, build oversight and migration, alongside your team or suppliers.
- Outcome
- Delivery within your scale and budget.
- When
- You have one specific decision and want an outside view, fast.
- What
- 90 minutes · £150 · For Founders, business & Leaders with a specific data, systems or transformation decision.
- Outcome
- A clear next step and a short written follow-up.
Not sure where to start?
Tell me what's happening in your business and where you need help. I'll suggest the most useful way to work together.